Advertising

The most important business model for consumers.

Digital Advertising in 2022

The advertising has shifted from a Google-Facebook duopoly to one where Amazon and potentially Apple are major forces.

Apple and Facebook

Apple and Facebook seem like they are in conflict, but have often been each other’s best partners.

Data Factories

Facebook and Google and other advertising businesses are data factories, and regulation will be most effective if it lets users look inside

Ad Agencies and Accountability

Google is in hot water again, this time for ads placed against objectionable content. However, ad agencies and brands are just as responsible, and can no longer live in the past.

Manifestos and Monopolies

Facebook has long had too much power, but Mark Zuckerberg’s expressed willingness to use said power for political ends means it’s time to consider countermeasures.

The Reality of Missing Out

Tech is entering a period of inequality where the big winners lift the sector as a whole even as smaller companies suffer. The best example is Facebook, Google, and digital advertising.

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