Company Structure

What a company makes — and how it makes it — in indelibly tied up into how the company is structured.

Apple’s Organizational Crossroads

A core part of what makes Apple Apple is its organization structure; Tim Cook has said it will never change. However, if Apple is serious about being a services company, change it must.

The Amazon Tax

Amazon is building a lot of businesses that look like AWS: taxes on major industries that work to everyone’s benefit. The reason, though, is that AWS is a lot like Amazon itself.

Why Microsoft’s Reorganization Is a Bad Idea

Steve Ballmer is reorganizing Microsoft into a functional organization: it is a mistake that misunderstands the company he leads.

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