Customer Acquisition

Building a sustainable company means having a mechanism to acquire customers efficiently.

Microsoft, Slack, Zoom, and the SaaS Opportunity

The Zoom and Slack IPOs show what Microsoft is missing in its growth story: a way to acquire new customers.

Lessons from Spotify

Spotify has a marginal cost problem, but while the cause is unique to Spotify, the challenges are more applicable than it seems.

Uber’s New CEO

Uber has a new CEO, and the reason he is a great choice explains why the Uber job is still an attractive one.