The User Experience

In consumer technology — and increasingly enterprise — the best user experience wins, and it is the best hedge against disruption.


The key to avoiding disruption is by providing a superior user experience; that, though, requires focus and execution.

Aggregators and Jobs-to-be-Done

Aggregators succeed by being the best at doing the jobs consumers want done.

Divine Discontent: Disruption’s Antidote

Apple has long defeated disruption by focusing on the user experience; Jeff Bezos and Amazon, though, show that user expectations for their experience are ever-changing.

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