In consumer technology — and increasingly enterprise — the best user experience wins, and it is the best hedge against disruption.
The key to avoiding disruption is by providing a superior user experience; that, though, requires focus and execution.
What does the consumerization of IT even mean? Workplace by Facebook, Skype Teams from Microsoft, and Slack offer three definitions.
Apple has long defeated disruption by focusing on the user experience; Jeff Bezos and Amazon, though, show that user expectations for their experience are ever-changing.