In consumer technology — and increasingly enterprise — the best user experience wins, and it is the best hedge against disruption.
Best
The key to avoiding disruption is by providing a superior user experience; that, though, requires focus and execution.
Aggregators and Jobs-to-be-Done
Aggregators succeed by being the best at doing the jobs consumers want done.
Divine Discontent: Disruption’s Antidote
Apple has long defeated disruption by focusing on the user experience; Jeff Bezos and Amazon, though, show that user expectations for their experience are ever-changing.