Understanding your strengths helps you decide how to proceed.
Instagram copied Snapchat, and that’s a good thing: differentiation is about far more than features, and this is Facebook’s best shot at holding off Snapchat.
Snapchat is on the verge of conquering the toughest messaging market in the world: the United States. The way they did it is by laddering-up.
Apple attracts loyal customers through a superior user experience and leverages those customers against its partners.