On the newest episode of Exponent, the podcast I co-host with James Allworth: In this week’s episode Ben and James discuss Ben’s article “Peak Google” and the future of advertising. Links Ben Thompson: Peak Google – Stratechery Benedict Evans: The Irrelevance of Microsoft – Ben-Evans.com Peter Kriss: The Value of Customer Experience, Quantified – Harvard […]
Podcast: Exponent Episode 020 – I Want You to Be Wrong
On the newest episode of Exponent, the podcast I co-host with James Allworth: In this week’s episode Ben and James discuss the problems with Ello’s business model, James’ discomfort with Facebook, and why Social Networks always have ads. We also talk about incentives and something surprising Ben learned from the notorious Episode 18. Links Ben […]
Announcing Volume Discounts + The Week in Daily Updates (Week 4)
I am pleased to announce that you can now purchase and manage multiple licenses for the Stratechery Daily Update (or Update & Access): There is a 10% per-license discount for 2 or more licenses These accounts may be set up and managed centrally or on an individual basis Volume licenses are only available on an […]
Why Targeting Increases the Value of Ads
I’ve written previously that “Targeting information is the new scarcity in advertising.” The Information has a perfect example of exactly that: Mobile app developers that rely on highly targeted ad campaigns to bring in new business are facing rising rates and inventory shortages as they compete to reach a small group of desirable, free-spending customers. […]
Scroogled
Microsoft is selling Scroogled gear. From The Verge: Microsoft’s anti-Google “Scroogled” campaign has been quietly attempting to convince consumers to avoid Google services for the past few months, but it’s back today with a vengeance. Microsoft has dedicated an entire section of its online store to selling anti-Google mugs, hats, t-shirts, and hoodies. The prices […]
Facebook Thinks You Might Like Up to Three Video Ads in Your News Feed Each Day
Delightful headline-writing by The Verge. From the article: Expected to launch in the summer, Facebook’s new video ad units may prove to be a revenue success for the company, but they may also become another nuisance for users. According to AdAge, Facebook is currently in talks with various agencies to secure its first video ad […]