How Tim Cook Might Have Introduced Apple Watch, and Exponent Episode 017: Let’s End it There

In 2010, John Gruber wrote an article for Macworld called This is How Apple Rolls: They take something small, simple, and painstakingly well considered. They ruthlessly cut features to derive the absolute minimum core product they can start with. They polish those features to a shiny intensity. At an anticipated media event, Apple reveals this […]