The User Experience

In consumer technology — and increasingly enterprise — the best user experience wins, and it is the best hedge against disruption. Best The key to avoiding disruption is by providing a superior user experience; that, though, requires focus and execution. Aggregators and Jobs-to-be-Done Aggregators succeed by being the best at doing the jobs consumers want […]


Obsoletive Don’t Blame Uber See All

The Innovator’s Dilemma

The Innovator’s Dilemma is a powerful framework for understand the world, but it doesn’t apply to everything, especially Apple. What Clayton Christensen Got Wrong Clayton Christensen continually predicts that Apple will be disrupted because his theory does not incorporate the importance of the user experience. Apple and the Innovator’s Dilemma This paper was originally written […]

Modular versus Integrated

Modularity and integration happens throughout the value chain, and is the key to providing a superior user experience and extracting profits. The Anti-Amazon Alliance Google Shopping is changing its model, suggesting Google is joining the Anti-Amazon Alliance; 3rd-party merchants should do the same. Email Addresses and Razor Blades The fate of Harry’s and other DTC […]


Disruption is still explanatory, but the Internet has changed a lot. Beyond Disruption Clayton Christensen claims that Uber is not disruptive, and he’s exactly right. In fact, disruption theory often doesn’t make sense when it comes to understanding how companies succeed in the age of the Internet. Dollar Shave Club and The Disruption of Everything […]