2025.10: Apple and Its Intelligence Gaps

Here were a few of our favorites from Stratechery Plus this week.

(Photo by Mario Tama/Getty Images)
  1. The Clock Strikes Midnight on Apple’s AI Efforts. After nine months of delays from Apple, we got news late last week that an AI-powered, “personalized Siri” will in fact be delayed indefinitely. In other words, the most ambitious Apple Intelligence features on display at WWDC last June not only haven’t shipped to date, but in a twist that’s equal parts embarrassing and concerning, they won’t ship until next year at the earliest. On Monday, Ben made a compelling case that this year’s catastrophe is evidence that it’s time for Apple to get over itself and capitalize on its still-excellent AI hardware by empowering third-party developers to build the killer AI software of the future. Then, in the final section of Tuesday’s Daily Update, we were reminded why it’s unlikely the current leaders at Apple will actually take that step. — Andrew Sharp

  2. More on Apple’s Intelligence Crisis. There has been no more authoritative voice covering Apple over the last two decades plus than John Gruber, and it was great to hear Ben and John discuss the Siri embarrassment on both Dithering episodes this week. This has been one of the higher profile Apple failures in decades, and John has the unique ability to contextualize this year’s disappointment with his own experience covering years of prior Apple releases, and his unique understanding of the broader Apple culture. I enjoy every 15-minute Dithering episode, but the semi-regular Apple summits are particularly great, and never moreso than this week. — Daman Rangoola

  3. And One More Thing. At the risk of Apple overload, I’ll just note that Ben and I have been podcasting together for two-and-a-half years, and in that time we’ve had roughly 500 conversations about Apple’s App Store policies and its devolving relationships with third-party developers. But throughout all those shows, we’d never talked about the history and psychology underlying modern Apple culture and its approach to developers. That changed this week as we took a different approach to covering the biggest story in tech: if you, like me, weren’t studying this company in the mid-90s, or don’t know who Scott Forstall is, Thursday’s episode of Sharp Tech provides fascinating context to some of the biggest Apple questions in the modern era. — AS

Stratechery Articles and Updates

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The latest Stratechery video is on AI Promise and Chips Precariousness.


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