Why Targeting Increases the Value of Ads

I’ve written previously that “Targeting information is the new scarcity in advertising.” The Information has a perfect example of exactly that: Mobile app developers that rely on highly targeted ad campaigns to bring in new business are facing rising rates and inventory shortages as they compete to reach a small group of desirable, free-spending customers. […]

T-Mobile Ends Employer Discounts

Engadget frames T-Mobile’s latest move as a cost-saving measure: Over the past year, T-Mobile’s new policies have ushered in a new wave of changes to the way the US wireless industry works. It was the first national operator to introduce phone-financing plans, early upgrades and free international roaming; additionally, it also offers to pay your […]

Microsoft v Microsoft

In his first column for the New York Times, Farhad Manjoo advocated relying on Apple, Google, and Amazon: When you decide what to use, you’ve got to play every tech giant against the other, to make every tech decision as if you were a cad — sample every firm’s best features and never overcommit to […]

Apple reportedly building two big screen iPhones

From the WSJ: Facing competition from rivals offering smartphones with bigger screens, Apple Inc. is planning larger displays on a pair of iPhones due for release this year, people familiar with the situation said. The people said Apple plans an iPhone model with a screen larger than 4½ inches measured diagonally, and a second version […]

The Best Analogy for Chromebooks are iPads

In response to yesterday’s post about Chromebooks and the Cost of Complexity, Vance McAlister passed along this great post of his that nailed what is so appealing about ChromeOS: The true value in ChromeOS is what it DOESN’T have. Critics say “a Macbook or Windows laptop will give you the same Chrome browser, plus a […]

The China Mobile iPhone is specific to China Mobile

The China Mobile iPhone deal is official. From Apple’s press release: Apple® and China Mobile today announced they have entered into a multi-year agreement to bring iPhone® to the world’s largest mobile network. As part of the agreement, iPhone 5s and iPhone 5c will be available from China Mobile’s expansive network of retail stores as […]

Intel’s Missed "Opportunity"

Last week CNET ran an article about the first IPAD – you know, the one made by Intel. Unfortunately, the introduction ruins the entire piece: The iPad is universally known as one of the most coveted consumer electronics devices on the market. But have you heard of the IPAD? That would be Intel’s botched attempt […]

China Mobile Adds the iPhone Follow-up

I received some really interesting feedback from several readers to yesterday’s piece about China Mobile finally adding the iPhone: China Mobile may not need its own iPhone. I updated yesterday’s post with this point, but in case you missed it, Naren Balaji pointed out this Forbes post: Apple AAPL new iPhone 5s and 5c support […]

Apple, China Mobile Sign Deal to Offer iPhone

From the WSJ China Mobile Ltd. has signed a long-awaited deal with Apple Inc. to offer iPhones on its network, a person familiar with the situation said, an arrangement that would give the U.S. technology giant a big boost in the world’s largest mobile market. The rollout of iPhones on the world’s largest mobile carrier […]

Apple’s Black Friday Deal Was a Missed Opportunity

As first reported by Mark Gurman, Apple’s Black Friday deal was for gift cards, not the traditional discounts. As part of the American Black Friday sales tradition, Apple typically offers minimal discounts on its own products and third-party accessories via its online and physical retail stores. However, this year will be significantly different. According to […]