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Stratechery by Ben Thompson

On the business, strategy, and impact of technology.

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By Ben Thompson

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Companies

Megaphone

Spotify Stream On, Spotify’s Advertising Play, Additional Notes on Stream On

Posted onTuesday, February 23, 2021Wednesday, March 31, 2021 Author by Ben Thompson

Spotify’s Stream On event advertised Spotify’s ambitions to become an Aggregator. The plans were impressive, but should Spotify go even further?

Spotify Buys Megaphone, Spotify’s Podcast Strategy, Spotify’s Megaphone Strategy

Posted onMonday, November 16, 2020Thursday, February 4, 2021 Author by Ben Thompson

Spotify has acquired Megaphone, which brings clarity to its podcast advertising ambitions.

By Ben Thompson

  • About
  • Dithering
  • Exponent

The Daily Update

About The Daily Update
Subscribe: Monthly | Annual
Member Forum

Follow

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Weekly Updates via
Email, Podcast, or RSS

Explore Stratechery

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