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Stratechery by Ben Thompson

On the business, strategy, and impact of technology.

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Megaphone

Spotify Stream On, Spotify’s Advertising Play, Additional Notes on Stream On

Posted onTuesday, February 23, 2021Wednesday, March 31, 2021

Spotify’s Stream On event advertised Spotify’s ambitions to become an Aggregator. The plans were impressive, but should Spotify go even further?

Spotify Buys Megaphone, Spotify’s Podcast Strategy, Spotify’s Megaphone Strategy

Posted onMonday, November 16, 2020Thursday, February 4, 2021

Spotify has acquired Megaphone, which brings clarity to its podcast advertising ambitions.

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Explore Stratechery

  • Concepts
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Archives

  • Articles
  • Updates
  • Interviews
  • Years in Review
The Stratechery Update
Stratechery Interviews
Dithering
Sharp Tech with Ben Thompson
Sharp China with Sinocism's Bill Bishop
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