Twitter Acquires MoPub

When Yahoo Acquired Tumblr, I wrote about the Signal-to-Ads Cycle: The result is the signal-to-ads cycle: Information is gathered from first-party sites via analytics, 3rd-party sites via ads, buttons, etc, and owned-and-operated mobile apps tied to your identity (think Instagram) Highly targeted ads are served in search results, display ads, and natively, primarily on PCs […]