An Interview With Eric Seufert About the Future of Digital Advertising

An interview with Eric Seufert about Apple’s big overhaul of SKAdNetwork, speculating about a possible Apple Ad Network, and why we’re both optimistic about Meta’s outlook. In addition, we discuss Snap’s disastrous year, and the Unity-ironSource-AppLovin acquisition drama.

Unity, Weta, and Faceless Platforms

Unity’s acquisition of Weta digital makes sense for both sides, and positions Unity to be an essential platform for tech’s future.