Google Earnings, Microsoft Earnings

Google’s earnings were fantastic, but I’m still not totally convinced about their shift to mobile. Microsoft’s were good as well, but what was under the surface was more important.

Snapchat’s Advertising API, Snapchat Versus Facebook, Offline Tracking

The biggest news of the week was likely Snapchat’s announcement of an advertising API: how was it introduced, what is it, and how will it affect Facebook? Plus, Snapchat joins Facebook and Google in tracking brick-and-mortar visits.

The Future of Podcasting

Podcasting is stuck between the open model of the past and the push for monetization in the future. Might there be a third way that actually benefits publishers?