Surface Studio, Nintendo Switch, and Niche Strategies

Microsoft’s Surface Studio and Nintendo’s Switch are exciting products because unlike previous failures, they start with the assumption that smartphones matter most

Apple Earnings, The End of Google Fiber

Apple reports solid earnings with good news for the iPhone, while Google pulls the plug on Fiber.

Google and the Limits of Strategy

Google went wrong in the past by abandoning their horizontal business model; are they repeating their mistake, or does the future give them no choice?

Snapchat Spectacles and the Future of Wearables

Creating the future is not just about technology but about creating markets. Right now Snapchat is doing that as well as anyone, which bodes well for Spectacles (but don’t count out Apple).

Beyond the iPhone

Apple’s event may have been lacking on the surface, but it laid the groundwork for innovations that will be revealed in time. And yes, it was courageous.

Microsoft and Apple Double Down

Both Microsoft and Apple made news yesterday, and while one was unexpected and the other predictable, both are effectively doubling down on their strategies. And both may not matter.

Google’s Go-to-Market Gap

Google is unique in that their business was built on being the best. The company, though, benefited from the open web. That is not the case in mobile.