Every content company is or should be moving to a model that incorporates both subscriptions and ads; creator platforms should help their publishers do the same.
AI-generated content is not going to harm those with the capability of breaking through: it will make them stronger, aided by Zero Trust Authenticity
ESPN is exploring being a sports video Aggregator, Google shows its a services company, and Bing experiments with ads in Bing Chat
Formula 1 has done an impressive job earning fans; the NBA should study it, because the pay TV bundle is slowly disintegrating
An interview with former Anchor co-founder and CEO Michael Mignano about podcasts, Anchor, Spotify, standards, and recommendation media.
An Interview with The New York Times Company CEO Meredith Kopit Levien about her path to The New York Times Company, what it is like managing an entity where the most important product is out of your control, and a substantial dive into her thinking about bundles, recent acquisitions, and how The New York Times Company can transform from a skyscraper into a neighborhood.
More and more opportunities on the web come from market marking, not for advertisers, but for real goods and services paid for with real money.
More on the power of creators, and then an interview with Nathan Hubbard about Taylor Swift and the future of music.
Differentiation can flow from the writer, but also from the subject. That is why the Substack model could help deliver the local news business model.
Substack is at the center of media controversy, most of which misses the point that sovereign writers — not Substack — are in control.