An Interview with Eric Seufert About Streaming Advertising, Generative AI, and Marketing Automation

An interview with Eric Seufert about Mobile Dev Memo’s new business model, the prospects for streamers building advertising business model, the potential for generative AI in advertising, along with the dangers of relying too much on marketing automation, and whether or not Meta figured out ATT. We also discuss Facebook Shops and Shopify, and the E.U.’s recent fines on Meta.

The Unified Content Business Model

Every content company is or should be moving to a model that incorporates both subscriptions and ads; creator platforms should help their publishers do the same.