Twitter has had a rough stretch, and most are pessimistic about its chances. I was previously, but I think the upside is looking much brighter than it did before this week.
Curation and Algorithms
More and more companies are announcing new products based on human curation, even as the most important content players — Google and Facebook — rely on algorithms. When does curation make sense, and when are algorithms better? And ultimately, who is responsible for both?
Verizon-AOL, Facebook Instant Articles, and the Future of Digital Advertising
Two seemingly unrelated stores — Verizon buying AOL. and Facebook offering publishers the option of Instant Articles — are actually very much connected: advertising online is undergoing a fundamental shift, and while there will be a few big winners, there will be a lot more losers.
Facebook and the Feed
In a week where much of the Internet was all atwitter about Mobilegeddon, Google’s pre-announced algorithm change that will favor mobile-friendly sites in mobile search results, a potentially far more impactful announcement was much more of a surprise: Facebook is tweaking the News Feed algorithm. This is a big deal for publishers in particular: according […]
The Facebook Reckoning
Publishers are wringing their hands about whether or not to utilize Facebook’s Instant Articles, but the truth is most have no choice
Daily Update: Facebook to Host Media Content, Vox’s Facebook Strategy and Keywee, Bill Simmons’s Next Move
Good morning, I apologize that this Daily Update is a bit tardy: first, it’s late temporally (sorry east coasters!), second, it’s a Media Monday on Tuesday! On to the update: Facebook to Host Media Content From the New York Times: With 1.4 billion users, the social media site has become a vital source of trafficSubscribe […]
Old-Fashioned Snapchat
How Snapchat is positioning itself to win an outsized share of television’s brand advertising
Daily Update: Yik Yak and the Social-Communication Map, Recode Removes Comments, The Problem with Apple’s (RED) Campaign
Good morning, This week is Thanksgiving in the U.S., so expect much of the tech world to slowly grind to a halt over the next couple of days. I plan on having an article on Stratechery hopefully later today, but no Daily Update on Thursday or Friday. On to the update: Yik Yak and theSubscribe […]
Publishers and the Smiling Curve
Publishers used to live at the point of integration. The value of that integration, though, is gone with the Internet, which means value flows to suppliers and aggregators.
Daily Update: Facebook Launches Atlas, News as a Service
Good morning, My first item today is about Facebook’s new (relaunched) Atlas product. You may think it’s creepy, so check back on Stratechery later on to see what I think about Ello. I will warn you, though, I’m not a fan. On to the update: Facebook Launches Atlas From the New York Times: Facebook builtSubscribe […]