Premium Strategy

Differentiation can equal huge profits, if it can be maintained.

The Lessons and Questions of the iPhone X and the iPhone 8

The iPhone X is a quintessential Apple product, because it is the best; is there a market for iPhone 8?

Google and the Limits of Strategy

Google went wrong in the past by abandoning their horizontal business model; are they repeating their mistake, or does the future give them no choice?

The iPhone 6: From Louis Vuitton to Chanel

The iPhone 6 is going in the opposite direction that Apple’s critics think it should: more expensive, not less. It will work because Apple owns the high-end.

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