The media is fundamentally shaped by the Internet, especially Facebook.
Facebook is in trouble with the media again, guilty of stupidity by apathy. Still, the media itself hasn’t exactly caught up with the reality of the Internet.
It’s trivial to say that the Internet changed media; what is more interesting is unpacking how different types of media were affected, and why — and what might happen to TV.
The key for products and politicians used to be maximizing paid and earned media. What matters on the Internet, though, is inspired media.