The media is fundamentally shaped by the Internet, especially Facebook.
Apple News is primed to offer a subscription bundle, but publishers should be wary of being Aggregated.
It’s trivial to say that the Internet changed media; what is more interesting is unpacking how different types of media were affected, and why — and what might happen to TV.
The key for products and politicians used to be maximizing paid and earned media. What matters on the Internet, though, is inspired media.