The media is fundamentally shaped by the Internet, especially Facebook.
Mapping the technology adoption curve to ideas gives insights as to which business models work on which parts of the addressable market.
It’s trivial to say that the Internet changed media; what is more interesting is unpacking how different types of media were affected, and why — and what might happen to TV.
The key for products and politicians used to be maximizing paid and earned media. What matters on the Internet, though, is inspired media.