Why Netflix Should Sell Ads

Netflix has been resolutely opposed to selling ads, prioritizing the user experience; however, the market conditions for streaming have changed, and so should Netflix

Shopify’s Evolution

Shopify should build an advertising business to complement Shop Pay and the Shopify Fulfillment Network

Digital Advertising in 2022

The advertising has shifted from a Google-Facebook duopoly to one where Amazon and potentially Apple are major forces.