Visa, Plaid, Networks, and Jobs

The history of credit cards helps explain why Plaid is valuable to Visa, and how Visa can make it significantly better.

Casper Files for IPO, Casper’s Business, Spotify Ad Targeting

Casper is a tech-enabled company, but so are its many competitors. Trying to win with brand is difficult in a market defined by infrequent purchases. Spotify, meanwhile, is seeking to expand the podcasting market beyond companies like Casper.