The Super-Aggregators and the Russians

Facebook is in trouble — again — for Russian ads about the election; figuring out how to deal with them requires first understanding that Facebook, like Google, is a Super-Aggregator. It faces zero transaction costs in all parts of its business.

Facebook Content Guidelines, Facebook Video, Amazon Prime Video on Apple TV

Facebook faces a daunting challenge when it comes to policing content, but it is a challenge the company brought on itself. Then, Facebook’s video tab is competing against YouTube, not Amazon or Netflix, and business models explain why — and probably explain the Amazon-Apple truce.