Apple Apologizes in China


Following controversy in China with state-controlled media outlets going after Apple over its warranty policies, Apple CEO Tim Cook today addressed the issue in a letter published to the company’s website in China. Within the letter (translation below), Cook apologized to customers and announced the company would implement a number of changes to “improve the level of service” for Chinese customers.

At first blush, I thought this was an April Fool’s joke, but it’s serious. More pertinently, it shows how seriously Apple takes the China market.

Could this signal concessions to China Mobile as well? All of this stuff is ultimately interconnected.