News from BuzzFeed in particular suggest the digital publishing bubble may be bursting. Axios, meanwhile, shows that subscriptions aren’t the only answer — but niche may be.
Subscriptions are the future of local news: the key, though, is getting rid of newspapers.
Walt Mossberg is retiring; his influence on tech is well-known, but his influence on the media is just as profound.
It’s the return of Media Monday, including the cancellation of Bill Simmons’ TV show and the unveiling of Axios, and what both say about finding value in media.
Amazon and The New York Times had a fascinating exchange this week, on Medium of all places. What that exchange represents — the search for truth, now open to anyone — is far more important than the particular article in question.
For years publishers haven’t had to worry about business models: they just captured attention and watched the money come in. Those days, though, are over: the publications that survive will start with business models and build journalism around it.
Blogs may not be the only means of expression on line, but they are a more viable as a business for writers focused on niches than ever before.