Customer Acquisition
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Christmas Gifts and the Meaning of Design
Gifts are a funny thing. A year ago, for Christmas 2012, my wife “gave” me an iPad mini. I use quotes because I actually bought it; supply was constrained, and when we got a notification that there were models in stock, I quickly dashed over to my local Apple Store1 and picked one up. It was…
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Misunderstood
Apple just posted their holiday iPhone commercial: This is what I’m talking about. It’s not about specs, it’s not about thinness, it’s about what those physical properties make possible for real people. Now please do the same for the iPad (which has always been harder to advertise). Previously: Whither Liberal Arts link The Magical iPad link…
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Promotion in the App Store
Two interesting articles last week, better together. First came TheInformation’s1 maiden piece about How Apple Gives Some Apps an Edge (subscription required): Being featured [in the App Store] can be a developer’s jackpot. Developers say that it could cost them between $100,000 and $300,000 in marketing to buy as many downloads as they receive from being…
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Amazon and the Benefits of Vision
In case you missed it – and how could you? – this happened: While professional skeptics have been skeptical, the sheer audaciousness – and frankly, awesomeness – of Amazon’s drone proposal has attracted a near unanimous outpouring of amazement and adulation, at least if my Twitter feed is to be believed. It truly is a masterstroke,…
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Whose iPad Life?
My mom just emailed me. Normally, that would be unremarkable. She’s getting older, but isn’t that old, and surely an email isn’t that difficult of a task. This email, though, speaks volumes: Start with the subject. HK is Hong Kong. My parents are flying from Chicago to Taiwan to see their grandchildren, and while they’ve done…
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The Magical iPad
This is part three in a series on last week’s iPad event. Part 1: Whither Liberal Arts? | Part 2: The Missing “Why” of the iPad | Part 3: The Magical iPad In The Missing “Why” of the iPad I wrote: Yesterday’s presentation covered the “What” and “How” of the iPad, but it had nothing about…
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Tim Cook is a Great CEO
Perhaps my favorite Steve Jobs keynote moment was one of his last, at the iPad 2 introduction in March 2011. The last demo of the day, just before Jobs introduced the idea that Apple existed at the intersection of technology and liberal arts, was GarageBand for iPad. The demo was truly spectacular, and it clearly moved…
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Apple and the Innovator’s Dilemma
This paper was originally written in 2010 for a Corporate Innovation class at Kellogg Business School, and thus predates Stratechery by several years.