Customer Acquisition
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Whose iPad Life?
My mom just emailed me. Normally, that would be unremarkable. She’s getting older, but isn’t that old, and surely an email isn’t that difficult of a task. This email, though, speaks volumes: Start with the subject. HK is Hong Kong. My parents are flying from Chicago to Taiwan to see their grandchildren, and while they’ve […]
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The Magical iPad
This is part three in a series on last week’s iPad event. Part 1: Whither Liberal Arts? | Part 2: The Missing “Why” of the iPad | Part 3: The Magical iPad In The Missing “Why” of the iPad I wrote: Yesterday’s presentation covered the “What” and “How” of the iPad, but it had nothing […]
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Tim Cook is a Great CEO
Perhaps my favorite Steve Jobs keynote moment was one of his last, at the iPad 2 introduction in March 2011. The last demo of the day, just before Jobs introduced the idea that Apple existed at the intersection of technology and liberal arts, was GarageBand for iPad. The demo was truly spectacular, and it clearly […]
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Apple and the Innovator’s Dilemma
This paper was originally written in 2010 for a Corporate Innovation class at Kellogg Business School, and thus predates Stratechery by several years.