Snapchat’s Advertising API, Snapchat Versus Facebook, Offline Tracking

The biggest news of the week was likely Snapchat’s announcement of an advertising API: how was it introduced, what is it, and how will it affect Facebook? Plus, Snapchat joins Facebook and Google in tracking brick-and-mortar visits.

Microsoft and Apple Double Down

Both Microsoft and Apple made news yesterday, and while one was unexpected and the other predictable, both are effectively doubling down on their strategies. And both may not matter.

The Future of Podcasting

Podcasting is stuck between the open model of the past and the push for monetization in the future. Might there be a third way that actually benefits publishers?