Platforms vs Aggregators
Understanding the differences between Aggregators and Platforms is essential for knowing how to compete, partner with, and regulate large companies.
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It is all but impossible to beat an Aggregator head-on, as Walmart is trying to do with Amazon. The solution instead is to build a platform like Shopify.
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Understanding the differences between aggregators and platforms matters for companies interacting with them and also regulators considering antitrust.
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Tech’s Two Philosophies
Google and Facebook represent one philosophy, and Microsoft and Apple represent another; tech needs both, but ultimately platforms are more important than aggregators.



