Horizontal Versus Vertical
Understanding the difference between horizontal and vertical strategies is critical to making smart strategic decisions.
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Cable TV created a world where differentiated content could profit from everyone; that is why it will be hard for Disney to make the choices streaming will force on them.
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My well-chronicled frustration with Microsoft’s corporate strategy comes down to one point: I don’t think any company should have both horizontal (i.e. services) and vertical (i.e. devices) businesses. It creates conflicting incentives: a horizontal business…
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Amazon’s Dominant Strategy
Jonah Keri, on Mike Trout, the baseball player: “You always look at player comps in this business,” Bane said. “None of our guys wanted to put down the comp that you’d expect in this case, because it’s just too much pressure. We should have done it, though. We should have put down the comp that a…
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Understanding Google
The surest route to befuddlement in the tech industry is comparing a vertical player, like Apple, with a horizontal one, like Google. Vertical players typically monetize through hardware, only serve a subset of users, and any services they provide are exclusive to their devices. Horizontal players, on the other hand, monetize through subscriptions or ads, and…
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Services, not Devices
Microsoft needs to first understand the type of company it is, and choose its strategy accordingly. That means focusing on services, not devices.
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The Dropbox Opportunity
Benedict Evans, in Glass, Home and solipsism, one of the most insightful posts I’ve read in some time: Your customers’ relationships with you are the only relationships you have as a business and you think a lot about them. But you’re one of a thousand things your customer thinks about in a week, and one of…